In addition, creators in the program must demonstrate they have published a new story “part” in the past three months, released a “novel-length story” of 50,000 words or more, and have no outstanding “trust or safety violations” on their stories. Wattpad’s engaged readers are a new metric launched by the company which shows users who read a story for longer than five minutes. Including those selected for stipends, the company is targeting over 3,000 invited creators to receive mentorship, marketing support, writing resources, and special paid opportunities.Ĭreators accepted into the program must meet a minimum threshold of “engaged readers,” which varies depending on which genre a creator writes in. The new Creators Program announced by Wattpad touts an investment of over $2.6 million in stipends-up to $25,000 each-for 500 eligible creators in 2022. We spoke with Lam about the company’s recent strategic shift towards monetization offerings for creators, the program’s requirements, her best tips for program hopefuls, and more. In June, it announced a beta launch of the Wattpad Creators Program -an invitation-only program granting selected creators perks like monetization, mentorship, and marketing opportunities in exchange for publishing their stories exclusively on the platform. In recent years, it expanded its creator monetization options with paid stories, branded opportunities, and film, television and publishing deals for invited creators. Wattpad is a social media storytelling and writing platform, known for its bustling ecosystem of young fanfiction, romance, fantasy and pop culture enthusiasts. This week, we spoke with Jeanne Lam, the president of Wattpad. Working together with ViacomCBS International Studios, we’ll bring more diverse, original voices to screens all over the world.We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. We’re thrilled to work with ViacomCBS International Studios, a company that shares our vision to transform entertainment by elevating the creativity and fandoms of a new generation of storytellers. “Between our massive global IP catalogue with built-in fandoms, and a roster of superstar comic artists and indie authors, we’re fueling a new era of data-backed entertainment. “ Wattpad WEBTOON Studios is home to some of the most exciting new voices in comics and literature," added Aron Levitz, president of Wattpad WEBTOON Studios. “Now through our partnership with Wattpad WEBTOON Studios, we’ll have the opportunity to use this exciting, data-driven approach to inform our storytelling and amplify new creative talents through our global platforms.” “ ViacomCBS International Studios is committed to telling authentic, local stories from emerging creatives from all corners of the world, and through this mission, we’ve expanded to become one of the leading creators of content globally,” commented Ari Tan, vice president, head of strategy, ViacomCBS International Studios. With Wattpad WEBTOON Studios’ audience geography and sentiment insights, the companies will identify local and regional hits with global appeal, spanning Latin America, Europe, the UK and other international markets. ViacomCBS International Studios will also gain access to data-backed insights and top IP from WEBTOON’s global catalogue of digital comics and novels from diverse indie authors on Wattpad. The deal positions VIS to develop some of the most exciting and unique IP in the world from WEBTOON and Wattpad, spanning a range of genres, and with built-in Gen Z and millennial global fandoms. To date, VIS has announced more than 30 Paramount+ Original greenlights, to fuel the streamer as it continues its global rollout, with its European expansion set for 2022. Wattpad WEBTOON Studios and ViacomCBS International Studios’ production arm, VIS, will co-produce content for ViacomCBS’ networks and platforms, including its Paramount+ global premium streaming service. Wattpad WEBTOON Studios and ViacomCBS International Studios will work together to identify stories from Wattpad and WEBTOON’s deep global IP libraries of digital comics and stories from some of the world’s most exciting indie authors. The collaboration will see VIS source emerging content and creatives from around the world to develop a slate of original series based on hit Wattpad and WEBTOON stories. Bringing together the 166 million fans from each platform, along with catalogues of new IP from digital comic creators and indie authors, Wattpad WEBTOON Studios creates fan-driven entertainment. The deal is the first major global partnership from Wattpad WEBTOON Studios since merging the entertainment and publishing divisions from WEBTOON and Wattpad in June 2021.
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